Audience Research

I created a survey using SurveyMonkey to learn more about my audience and ensure that the magazine I design focuses upon an appropriate music genre.

Firstly I asked general personal questions, below are my results:

Due to the results of the above questions I can conclude that the results of my questionnaire will be valid as I would like to design my magazine for teenagers to young adults. Not only this, but due to the fact that I want to add a fashion orientated twist this may appeal more to males than females. As a result, the fact that more females responded to my questionnaire than males my data will be appropriate and useful.

I then went on to ask music orientated questions so that I can ensure the genre of my magazine appeals to the audience. Below are the responses I gathered from these questions: 

From the above answers I have gathered that the audience enjoy up to date chart music and therefore I will ensure my magazine doesn't sway from this genre. I may also include a 'UK Top 40' as 8/9 respondents said they keep up to date with this.

To continue, I also asked a fashion based question because although my magazine is a music magazine I believe that within the music industry today an artist's fashion plays a key role in their popularity.

Due to the results of the above question I will ensure that when dressing my models I will gather inspiration from these artists. Many of them (Drake, ASAP Rocky, Pharrell and Rihanna) have an urban look and therefore I will use gold jewelry etc.

Finally, I asked questions to gather information on my magazine itself:

If I decide I would like to advertise a freebie on the front cover I will add a free iTunes voucher/gift card as this was the most recurring answer.